DealerCenter vs. Frazer vs. 17digit
These products are not identical substitutes. Frazer is a mature full DMS with inventory, sales, forms, BHPH, accounting, reports, and extensive integrations. DealerCenter is a cloud dealership platform emphasizing deals, lender access, inventory, CRM, websites, and marketing. 17digit is designed around VIN-driven inventory, sale paperwork, title workflows, and flexible packet creation for dealers who may not want a large traditional DMS. The best fit depends on which of those scopes you need.
TRY THE WORKFLOW
See what happens from the auction list to the finished paperwork.
Compare software using a vehicle and the work you actually need to complete. With 17digit, start by reviewing available auction inventory in Buy Now, record what you purchase, and continue into dealer inventory with an eligible plan. Reuse the vehicle and sale information when preparing your deal packet.
Watch the 60-second auction-to-paperwork demo
Open the sample Florida packet (PDF)
Review before the sale
Explore available auction vehicles in Buy Now and build your buy list. Availability depends on auction coverage and dealer access.
Explore Buy Now →Record what you purchase
Record the purchase and costs, then add the vehicle to dealer inventory with an eligible plan. Selecting a vehicle does not place a bid or buy it.
See the purchase-to-inventory steps →Review the completed forms
Add buyer and sale details, review the supported forms, and prepare the packet. The example uses fictional details for a Florida retail cash sale.
Try your first completed deal free →
Standalone Buy Now records purchases; full dealer inventory requires an eligible plan. Check state forms, plan features, and your accounting or BHPH requirements before choosing. Compare current 17digit plans and costs.
Choose Frazer when
Evaluate Frazer when full dealership operations, built-in accounting, BHPH, reporting, forms, and a large integration ecosystem are central. Its official pricing page currently lists desktop service at $129 per month and hosted service starting at $199 per month.
Choose DealerCenter when
Evaluate DealerCenter when lender and deal workflow, cloud access, inventory merchandising, CRM, websites, digital retail, and marketing are priorities. Confirm the exact package and price because the official materials reviewed describe flexible packages rather than one standard public rate.
Choose 17digit when
Evaluate 17digit when the immediate problem is entering vehicle and sale information once, producing state paperwork, tracking inventory and titles, and avoiding a large fixed software commitment. Confirm whether any advanced accounting, CRM, BHPH, lender, or marketing requirement needs another system.
Compare the same deal
Enter the same VIN, costs, buyer, trade, taxes, fees, financing, title work, and forms. Then correct the deal, unwind it, reprint it, restrict another user, retrieve the audit history, and export all records.
Migration and exit matter
Before choosing any platform, obtain written answers about importing existing vehicles and customers, retaining documents, exporting data, cancellation notice, fees, and post-cancellation access.
Frequently asked questions
Is 17digit a complete replacement for every DMS?
No product is the right replacement for every workflow. Dealers needing advanced BHPH, accounting, CRM, lender, or marketing functions should verify those requirements individually.
Which product publishes pricing?
Frazer publishes standard desktop and hosted starting prices. DealerCenter uses flexible packages; request a quote. 17digit offers usage-based packet access and monthly options.
Which is easiest to migrate from?
Ease depends on the source data and documents. Ask each vendor to demonstrate import and export using sample records before signing.
Sources reviewed
Compare the workflow before choosing software.
17digit fills dealer forms from the VIN and sale information. Try your first completed deal free.
Try a deal jacket free →Educational information only, not legal, tax, insurance, zoning, bond, or licensing advice. Confirm current requirements and written vendor terms before filing or spending money.