Dealer software pricing comparison: what the monthly price leaves out
Dealer software is sold through monthly subscriptions, hosted plans, modular packages, per-transaction pricing, and custom quotes. Published prices are useful starting points, but the defensible comparison is a written 12-month total for the users, locations, forms, CRM, website, accounting, integrations, processing, support, migration, and exports your dealership actually needs.
TRY THE WORKFLOW
See what happens from the auction list to the finished paperwork.
Compare software using a vehicle and the work you actually need to complete. With 17digit, start by reviewing available auction inventory in Buy Now, record what you purchase, and continue into dealer inventory with an eligible plan. Reuse the vehicle and sale information when preparing your deal packet.
Watch the 60-second auction-to-paperwork demo
Open the sample Florida packet (PDF)
Review before the sale
Explore available auction vehicles in Buy Now and build your buy list. Availability depends on auction coverage and dealer access.
Explore Buy Now →Record what you purchase
Record the purchase and costs, then add the vehicle to dealer inventory with an eligible plan. Selecting a vehicle does not place a bid or buy it.
See the purchase-to-inventory steps →Review the completed forms
Add buyer and sale details, review the supported forms, and prepare the packet. The example uses fictional details for a Florida retail cash sale.
Try your first completed deal free →
Standalone Buy Now records purchases; full dealer inventory requires an eligible plan. Check state forms, plan features, and your accounting or BHPH requirements before choosing. Compare current 17digit plans and costs.
Current published reference points
Frazer currently advertises desktop software at $129 per month and hosted service starting at $199 per month. AutoManager advertises DeskManager starting at $88 per month, a DMS and website package starting at $144 per month, and separate website and CRM starting prices. DealerCenter promotes flexible packages but a standard public price was not displayed on the official pages reviewed.
Monthly subscription
A subscription is predictable when the needed features are included. Ask whether price changes with users, inventory, locations, BHPH accounts, documents, support, storage, or transaction volume.
Per-packet or usage pricing
Usage pricing can reduce fixed overhead for low-volume dealers. Compare the expected monthly number of completed deals and completed deals, then confirm what storage, corrections, reprints, support, and exports include.
Common costs outside the headline price
Websites, CRM, e-signature, credit, lender portals, valuation and history services, payment processing, state form libraries, custom forms, accounting connections, texting, inventory syndication, onboarding, and migration may be separate.
Ask every vendor for the same quote
Provide the same users, locations, monthly sales, financing model, BHPH accounts, website, CRM, state, forms, integrations, migration, and support requirements. Request setup cost, monthly recurring cost, transaction charges, optional charges, contract term, renewal, cancellation, and export terms.
Frequently asked questions
How much does dealer software cost?
Official published starting prices reviewed range from usage-based options to $88 and $129 monthly starting points for traditional DMS products, while some vendors use custom packages. Required options can materially increase the total.
Why do some vendors not publish pricing?
Products may be configured by dealership size, modules, integrations, or promotion. Require a written itemized quote before evaluating value.
Should I choose annual billing?
Only after the system passes workflow, support, data-export, and cancellation tests. Annual discounts can reduce price but increase switching risk.
Sources reviewed
Compare the workflow before choosing software.
17digit fills dealer forms from the VIN and sale information. Try your first completed deal free.
Try a deal jacket free →Educational information only, not legal, tax, insurance, zoning, bond, or licensing advice. Confirm current requirements and written vendor terms before filing or spending money.